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  • Total Questions: 60
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Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionObjectives
Topic 1: Automation and Lead Management- Program Builder and Campaign Automation
  • 1. Program steps and actions
  • 2. Program analysis
  • 3. Automated workflows
- Lead Scoring
  • 1. Lead qualification processes
  • 2. Profile and engagement criteria
  • 3. Scoring models
Topic 2: Account Configuration and Administration- Security and User Management
  • 1. Security groups
  • 2. Account administration settings
  • 3. User roles and permissions
- Email Configuration
  • 1. Subscription management
  • 2. Deliverability settings
  • 3. Email groups
Topic 3: Web Tracking and CRM Integration- Web Tracking
  • 1. Visitor activity monitoring
  • 2. Tracking scripts
  • 3. Digital behavior analysis
- CRM Integration
  • 1. Salesforce integration concepts
  • 2. Data synchronization
  • 3. Oracle CX integrations
Topic 4: Campaign Management- Email Marketing
  • 1. Dynamic content
  • 2. Email creation and editing
  • 3. Personalization
- Campaign Design
  • 1. Campaign canvas
  • 2. Campaign elements
  • 3. Campaign activation and monitoring
Topic 5: Reporting and Analytics- Insight and Reporting
  • 1. Performance dashboards
  • 2. Marketing analytics
  • 3. Campaign reporting
Topic 6: Data Management- Contacts and Segmentation
  • 1. Segments and filters
  • 2. Shared lists
  • 3. Contact fields and records
- Data Imports and Exports
  • 1. Update rules
  • 2. Import processing
  • 3. Data cleansing

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