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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

A) Real-time
B) 1 hour
C) 30 minutes
D) 15 minutes

2. How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?

A) 1 second
B) 30 milliseconds
C) 30 seconds
D) 1 minute

3. Which two options are valid use cases for a segment?
Choose 2 answers

A) Identifying users who viewed a YouTube advertising campaign
B) Identifying users who have purchased a certain value in a specified time period
C) Identifying users who abandoned a shopping cart today
D) Identifying users for activation within an integrated Demand Side Platform

4. What are three ways segments are used in marketing cloud personalization?

A) Set goal and filtersb)
B) Recommending products
C) Creating related lists within Salesforce CRM
D) Analytics, trends and engagement
E) Targeting for campaigns

5. How does Guardian determine the expected range for a given metric?

A) Guardian uses upper and lower bounds set by the user for each metric.
B) Guardian comes with pre-built ranges for each metric, which cannot be configured
C) Guardian uses continuous machine learning to set predict the expected range
D) Guardian queries the Data warehouse to establish logical the expected ranges

Solutions: