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Google Display Exam Practice Test Sample Questions:

1. Which of the following metrics gives the number of times the ad was clicked divided by the
number of times the ad was shown?

A) Average CPC
B) Average CPM
C) Clicks
D) Click Through Rate (CTR)

2. You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?

A) The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.
B) The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
C) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.
D) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.

3. Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the
contextual targeting?

A) The contextual targeting allows the business owner to insert ads into a series of related We bsites.
B) The contextual targeting allows the business owner to target specific languages.
C) The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
D) The contextual targeting allows the business owner to target specific demographics.

4. Tom has created a new ad for his campaign but he's not seeing his ad show up in the Google results. Tom would like to invoke the Ads Diagnostic Tool to determine why his ad isn't showing in results. Where can Tom access the Ads Diagnostic Tool?

A) Campaigns tab within Tom's Google AdWords account
B) Home tab within Tom's Google AdWords account
C) Reporting tab within Tom's Google AdWords account
D) Opportunities tab within Tom's Google AdWords account

5. You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?

A) Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.
B) Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
C) Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.
D) Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.

Solutions: