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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. What is the main purpose of association algorithms in SPSS Modeler?

A) To prepare a data set for optimal modeling.
B) To discover linked purchases and other occurrences.
C) To reduce data to a simpler form.
D) To divide the market or customer base into groups.

2. Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?

A) SPSS Collaboration and Deployment Services
B) SPSS Decision Management
C) SPSS Statistics
D) SPSS Data Collection

3. What is the main capability of SPSS Statistics?

A) Analysis
B) Automation
C) Prediction
D) Collaboration

4. According to an independent study, what percentage of SPSS Modeler customers achieved a positive return on investment?

A) 12%
B) 94%
C) 24%
D) 47%

5. What is NOT a major competitive differentiator in the value proposition of SPSS Decision Management?

A) Publishing analytical reports
B) Centralized analytical content repository
C) Real time scoring service
D) Web-based framework

Solutions: