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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Deploy an ID Swap tag.
B) Create and activate a Data Campaign.
C) Create an Audience.
D) Configure Self-Classification Taxonomy and Classification Rules.

2. What is the CPS pricing model?

A) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
B) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
C) This model allows clients to purchase data on a cost per 1,000 impressions basis.
D) This model allows clients to purchase data on a cost per category agreement.
E) This model allows clients to purchase data based on the overall win rate of the campaign.

3. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Desktop and mobile web sites
B) Native apps using BlueKai SDKs without web view
C) Hybrid apps using a web view
D) OTT box without web view
E) Native apps using BlueKai SDKs using web view

4. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on browser type
B) Making an ID match based on an email address used to log into multiple devices
C) Making an ID match based on IP address
D) Making an ID match based on device type
E) Making an ID match based on operating system

5. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
B) That a custom audience pixel has been generated and that a look-alike model has been created
C) That access to 3rd party data has been granted and that 1st party converters have been suppressed
D) That vendors and share partners have been configured and that Data Usage Agreement has been signed
E) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data

Solutions: