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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) The purchase transaction is attributed to both email campaigns.

2. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
B) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
C) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
D) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

3. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Event Date = August 1, 2016
B) Live Date - August 1, 2016
C) Sent Date = August 1, 2016
D) Sent Date = August 1 to August 2, 2016
E) Interval Date = August 1, 2016 plus one day

4. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
C) Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.
D) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

5. Which coding practice should you use when coding responsive design emailmessages?

A) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
B) Use background images freely; they will just not display if not supported on some platforms.
C) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
D) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.

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