[Jan 13, 2022] Get to the Top with 1Z0-1032-20 Practice Exam Questions
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NEW QUESTION 22
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
- B. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- C. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
- D. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
Answer: B
NEW QUESTION 23
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- B. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness. - C. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
- D. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
Answer: B
NEW QUESTION 24
What must you create in order for Responsys to be able to track clicks on links in a campaign?
- A. Link List
- B. Insight Link Hashmap
- C. Link Hashmap
- D. Link Table
- E. Insight Link Report
Answer: D
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/Overview_LinkTables.htm#Link_Tracking_Options
NEW QUESTION 25
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
- B. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
- C. You can only order the rules in the top-down order in which Responsys will execute them.
- D. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
Answer: C
NEW QUESTION 26
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in to opt-out? (Choose three.)
- A. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
- B. Recipient selects a Reply-to unsubscribe in a promotional email.
- C. Recipient inbox is full, so the promotional email is rejected by the server.
- D. Recipient deletes a promotional email from the inbox.
- E. Recipient registers a SPAM complaint for an email.
Answer: B,C,E
NEW QUESTION 27
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
- B. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
- C. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
- D. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
Answer: A
NEW QUESTION 28
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. action=once
- B. tracking-once
- C. action=last
- D. tracking=first
- E. action=single
Answer: B
NEW QUESTION 29
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer. - B. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email. - C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- D. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- E. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
Answer: B
NEW QUESTION 30
What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
- A. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
- B. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
- C. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
- D. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
Answer: B
NEW QUESTION 31
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
- A. Private
- B. Master
- C. Public
- D. Secure
Answer: C
NEW QUESTION 32
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
- B. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
- C. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- D. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
Answer: D
NEW QUESTION 33
Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?
- A. The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
- B. To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
- C. The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
- D. The Responsys Data Gateway requires a dedicated SFTP account that is accessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
Answer: D
NEW QUESTION 34
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Your open rates have dropped somewhat since last month.
- B. Hard bounce rates are 10% or higher.
- C. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- D. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- E. Recipients are forwarding your emails to everyone in their address books.
Answer: B,D
NEW QUESTION 35
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. products that were browsed/viewed, where no additional event takes place
- B. pages that were marked as favorite
- C. products added to a shopping cart, where no additional event takes place
- D. products that were purchased
- E. search strings entered into a website more than twice
Answer: A,C,E
Explanation:
Explanation
Reference
http://www.oracle.com/us/corporate/press/2507127
NEW QUESTION 36
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
- A. <br>
- B. <div>
- C. <dynamicregion>
- D. <td>
Answer: A,B
NEW QUESTION 37
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- B. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
- C. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
- D. The column to be used as the table's primary key must be named something different in each profile list.
Answer: A,B
NEW QUESTION 38
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
- B. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
- C. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
- D. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
Answer: C
NEW QUESTION 39
Which coding practice should you use when coding responsive design email messages?
- A. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
- B. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
- C. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
- D. Use background images freely; they will just not display if not supported on some platforms.
Answer: A
Explanation:
Explanation
Reference https://www.slideshare.net/tediaka/responsys-email-designcodingrecommendations (slide 24)
NEW QUESTION 40
What three actions must you take to set up your new IP for deliverability success with your major ISPs?
(Choose three.)
- A. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
- B. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
- C. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
- D. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
Answer: A,B,C
NEW QUESTION 41
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- B. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- D. The purchase transaction is attributed to both email campaigns.
Answer: C
NEW QUESTION 42
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. <# assign>
- B. /assign/
- C. ?assign?
- D. ! assign
Answer: A
NEW QUESTION 43
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. You must purchase Premium tracking in order to support link tracking in Responsys.
- B. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
- C. In the SMS campaign message designer, you must enable link tracking for the campaign.
- D. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- E. In the SMS campaign message designer, enable conversion tracking.
Answer: B,C,D,E
NEW QUESTION 44
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
- A. Import a public encryption key the customer created to be used when the export runs.
- B. Import a private encryption key the customer created to be used when the export runs.
- C. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
- D. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
Answer: D
NEW QUESTION 45
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
- B. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
- C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
- D. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
Answer: C
NEW QUESTION 46
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